Internationalisation

This investment project falls under the type of operation set out in point (a) of Article 3 of the RECI. Under this type of operation, the aim is for Automoldes to be recognised as an international supplier with product quality.

Automoldes intends to bring its products directly to the international market. To this end, it plans to build knowledge of foreign markets (trade fairs/exhibitions); promote and invest in its web presence through the digital economy; carry out prospecting and establish a presence in international markets (prospecting and acquiring new customers); introduce a new organisational method in its commercial practices and external relations; and invest in the implementation and monitoring of its system for specific certifications for foreign markets.

With this project, the company intends to promote its products and services, as well as its execution and innovation capabilities, in international markets, thereby attracting international customers and achieving direct internationalisation.

To this end, the company needs to attend trade fairs as a visitor to get to know the market and the technological innovation in its field, in order to remain competitive and attractive in terms of its ability to propose technologically advanced and innovative solutions. It also needs to strengthen its overall web presence through promotion on business and social networks, promotion of its website and a stronger presence on the main search engines, among others.

Promoting the company at trade fairs as an exhibitor, where it can showcase its services, products and capabilities, is extremely important for prospecting and acquiring new customers.

The company intends to change its internationalisation strategy by assigning an employee to negotiate and seek out new markets and customers. This employee will follow the development of the company's international presence, responding promptly to all needs.

Automoldes intends to monitor regularly the recently implemented Quality Management System, in accordance with the requirements of the NP EN ISO 9001:2008 standard, to ensure compliance with the requirements and the sustainable and sound transition of the system to the new NP EN ISO 9001:2015 standard.

The company will thus meet the essential conditions for entering international markets.

The overall objective of the project is the intensive promotion of the company's services, products and capabilities at trade fairs and online, and the acquisition of new international customers.

Trade fair participation

• Global Automotive Components and Suppliers – 2016
• Midest – 2016
• K – 2016
• Global Automotive Components and Suppliers – 2017